Home » Programs » Pride Campaign » Rare Pride Campaign: Creating the Feeling of Proud to Build Conservation Constituency in Besitang Area of Gunung Leuser National Park

Gunung Leuser National Park (TNGL) is a world heritage treasure known by the nickname “Tropical Rainforest Heritage of Sumatra”. Until now this national park has not separated from the threats and problems that increasingly threaten the sustainability of the world heritage site. For solving the problem is not as easy as you imagine. To unravel the threads tangled in the conservation of Gunung Leuser National Park needed a design concept that there are problems with all the linkage, so that all parties can contribute to providing the best solutions in accordance with their respective resources.

Creating a sense of pride in the area of Gunung Leuser National Park as local wealth and heritage of the world is an important aspect to form a local support. How to build the involvement of all parties especially the local communities to jointly contribute to protecting and preserving the area of TNGL is a must and pride is what underlies the birth of awareness of the importance of protecting and maintaining the area Gunung Leuser National Park (TNGL) as a buffer system of human life.

Pride Campaign is an effort to create such pride in building support for the interests of all parties and a conservation constituency for the area of Gunung Leuser National Park which is an important habitat for many important species such as Sumatran orangutans, elephants, tigers and other protected species. Pride campaign conducted by Yayasan Orangutan Sumatran Lestari- Orangutan Information Center (YOSL-OIC) with support from the RARE and in cooperation with the Gunung Leuser National Park Central Office (BBTNGL).

Starting from the meeting of stakeholders in the Besitang region of Gunung Leuser National Park, which was held in February 2009 and attended by all components, from the Central Office of TNGL, Non-Governmental Organizations (NGO’s), district governance, village governance, community leaders, representatives of community groups (KSM ), has produced a systematic mapping problem. There are six threats that affect the sustainability of the TNGL forest area currently and in the future. Departure from the six issues, the threat of encroachment is a threat and issues that will try to answer by all components through Proud Campaign (Pride Campaign).

Theory of Change (TOC)



The theory of change is the tools used to plan, develop the capacity, evaluate, and analyze campaign results. Descriptive help understand the changes (social or environmental) is expected to occur and strategies to encourage these changes. In short the theory of change developed in this proud campaign is: To reduce encroachment of forest areas and forest areas to maintain the Gunung Leuser National Park Region VI SPTN Besitang in the eastern part of Gunung Leuser National Park, a UNESCO assessment as World Heritage Site and one habitat important for Sumatran Orangutan, agro forestry systems are less expensive and will be introduced permanently. Local farmers will be informed about the importance of a home TNGL last for primate species that are threatened with extinction, the benefits of environmental services and benefits of adopting TNGL agro forestry systems. This new technique will offer higher incomes and more sustainable for them and at the same time maintaining They also will be introduced to the concept of agro forestry systems, receive training and technical assistance to use the techniques and ultimately adopt and practice new techniques. System of alternative livelihoods will also be introduced. During the first year of an expected 30% adoption of techniques by the local farming community village one target of the 4 target villages. Pride Campaign in Besitang forest areas will see success if encroachment is reduced and the population of Sumatran orangutans survive “.

Strategies to reduce the threat of conservation (Barrier Removal)

To make a change will require an alternative for people not to engage in clearing activities will be the future. Poly-culture agro forestry pattern recognition will be introduced through the development of agro forestry as a demplot place for farmer groups to learn about the implementation and benefits of agro forestry. Strategy is expected to provide benefits to the community in order to optimize the function and use of their land beyond the Gunung Leuser National Park (TNGL) forest. With increasing technical knowledge to apply agro forestry and community know the benefits, is expected to reduce the need for agricultural land/plantation, and the pressure and the threat of TNGL forest clearance will be reduced in the future.

Mobilize the community audiences with Social Marketing Approach.

Pride Campaign in communities around Gunung Leuser National Park (TNGL) Besitang region will be implemented with the social marketing approach. Creating a sense of pride and build a conservation constituency not only provides information to the people, because knowledge alone will not be enough to make social change. In this social marketing practice can act to influence the target groups to voluntarily accept, reject, shed or change an attitude and behavior for the progress of individuals, groups and entire communities. Of course, social marketing can play an important role for analyzing the behavior based on values that apply, selecting target groups and behaviors that need to be changed and “sell” the idea of change to support and become an important part of rain forest conservation of Gunung Leuser National Park in Besitang region, North Sumatra in particular.

Increasing public knowledge, building support for a positive attitude, and participation of all community, governments, conservation organizations, both nodes of local groups will be given a new face in the conservation of Gunung Leuser National Park in Beistang region. For the Pride Campaign is designed as an attempt to build unity and enhance the strength of local support, raise the participation of all components to give the best of each potential in each group. And in the end all of the elements can tell “One Heart to Protect Leuser”.